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CURRICULUM VITAE

PROFILE

With over 15 years of experience in graphic design, I am a commercially focused, highly creative, enthusiastic manager with experience across a wide range of media and a recent specialism in digital and web design.  For the past 12 years I have worked in the fast-paced world of TV shopping, supporting the e-commerce and marketing department in all aspects of design, including brand, on-site content / blogs / social, SEO, A:B testing and on-site optimisation.  I am proficient in a number of technology platforms and design tools, including HTML/CSS, content management systems (CMS) and the Adobe Creative Suite inc. Photoshop, InDesign, Illustrator & Dreamweaver.

 

EMPLOYMENT HISTORY

Web Design Manager                         Ideal Shopping Direct Ltd - May 2017 – present

Senior Web & Graphic Designer      Ideal Shopping Direct Ltd – October 2013 – May 2017

 

Ideal Shopping Direct is a TV shopping business owned by Aurelius private equity with two brands broadcasting live 24/7 on Freeview/Sky/Virgin plus a daily overnight simulcast on ITV.  This role was to lead a team of E-Commerce web designers and delivery of content for the Ideal World website, including CRM & Social Media content.

 

Key Responsibilities:

  • Promoted – in-role twice, from Web Designer to Senior Web Designer – and then to Web Design Manager

  • Ensuring the delivery of web content and design to meet tight daily commercial deadlines for the TV shopping business

  • Managing and execution of design projects such as key events, UX/UI upgrades, CRM/email/blog content

  • Developing designs into working HTML/CSS for publish to CMS templates / the live site

  • Implementing SEO best practices in content and technical page architecture

  • Managing a team of designers including monitoring workload, personal development, coaching and KPIs

  • Planning and strategy of promotional activity content online, and management of design tasks on Task Management System

  • Introducing new templates, concepts and development for banner and page design for Idealworld.TV and Createandcraft.com

  • Leveraging data from Google Analytics and other platforms (A:B testing/search data/customer insight) for design optimisation 

  • Developing user guides for online content and briefing documents for design process

  • Working alongside Television, Retail & Commercial teams to deliver all online communications and event strategies

  • Headed up key design processes, and creating synergy between Marketing, eCommerce and CRM design

 

Key Achievements:

  • Undertook a full redesign of the Ideal World website from homepage through search and category to product pages

  • Introduced and owned web brand guidelines for the Ideal World rebrand and continued to ensure consistency

  • Collaborated with team to deliver upgraded web technology to HTML 5 and Bootstrap 4 standards

  • Implemented, applied, and managed a work-flow task management system for the design team to improve process efficiency

  • Migrated full site content across to the CMS platform.

 

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Web & Graphic Designer                  Ideal Shopping Direct, Ltd - Mar 2009 - Oct 2013

 

Responsible for creative content of web banners, craft magazine (print and online), marketing flyers, landing page builds and email communications.

 

  • Delivering external communications to customers both online and through other media including website and print media

  • Enhancing and modernising the design creative for both online and email solutions

  • Developing a new e-magazine platform for the business

  • Designing social media artwork to support the marketing strategy

 

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Creative Marketing Manager              Celebrations Group Ltd - Dec 2007 - Feb 2009

 

Celebrations Group was a card and gift retail business with 290 stores across the UK.  This role was to manage all print marketing and communication across the business, from in-store customer facing to internal head office comms.

 

Key Responsibilities:

  • Design, production and delivery of marketing materials to 288 retail outlets in the UK mainland and Northern Island

  • Delivering internal communications projects to head office, field teams and retail stores

  • Introducing new supply chains for greater quality, speed and cost benefits

  • Working to set budget parameters, controlling periodic spend

  • Working alongside retail & commercial teams to deliver all marketing strategies

  • Supervising external resources and people to achieve objectives

 

Key Achievements:

  • Designed and implemented a creative rebrand of store point of sale across all stores including brand guide communications

  • Produced regular and clear merchandising communications for store use

  • Created promotional POS campaigns complement permanent directional signage to reduce overall costs of promotions

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Marketing Point of Sale Manager     Choices UK PLC, May 2004 - Dec 2007

 

Choices UK was an entertainment retailer with 300 UK stores and 7000 in-store branded concessions.  Promoted to Marketing POS Manager following the period from Nov 2000 - May 2004 as Visual Merchandising Coordinator.

 

Key Responsibilities:

  • Creating promotional communications documents and weekly communications updates

  • Managing briefing documents and presentations for the marketing team

  • Developing exhibition stands and graphical display concepts to completion

  • Production distribution and warehouse management of POS materials

  • Working to and managing budget parameters; monitoring and logging periodic spend

 

Key Achievements:

  • Developed and implemented efficient electronic price tagging solutions for in-store products, reducing waste and costs

  • Created effective work stream planning of production time lines for marketing strategies

  • Designed and implemented new fascia solutions for rebranding strategy

  • Devised successful POS storage and ordering processes for the company

 

EDUCATION  

BA (Hons) Degree – Design Management 2:1 | De Montfort University, Leicester
4 x A Levels, 1 x AS Level, 10 x GSCEs | The Deepings School, Deeping St James, Peterborough


INTERESTS & ACTIVITIES

Photography « Painting « Automotive Enthusiast « Music « Movies « Motorsports « Cycling « History & Research

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